Wipro Consumer is acquiring Yardley?s business in the UK and many other select countries of Europe (excluding Germany and Austria) from Lornamead Group.
The acquisition will expand the geographic spread of the Yardley's portfolio already owned by Wipro.
In 2009, Wipro acquired Yardley?s portfolio for Asia, Middle East, North Africa and Australasia from Lornamead in December 2009.
Wipro is also planning to acquire 'Woods of Windsor' business, another heritage brand in the UK, which is well known for its floral fragrance led portfolio in personal care segment.
Established in 1770, Yardley is the oldest cosmetic company in the world. Yardley brand is in the business of manufacturing and retailing of personal care category with fragrance, bath and shower and skin care products.
In 2005, the Jatanias, bought out Yardley for ?60 Mn and integrated it into its Lornamead Group company.
Wipro Consumer Care, a business Unit of Wipro Limited, is in the business of manufacturing and retailing of toilet soaps, edible oil, hair care soaps, baby care products and lighting products. It is also in institutional lighting in specified segments like software, pharma and retail.
It has a presence in over 40 countries with over 6500 employees worldwide and has 8 production plants in India and 5 overseas.
Last year, Wipro Consumer Care bought two soap brands - Aramusk and Moloy, from Mumbai-based VVF Ltd.
Recently, Dabur exited from UAE based Weikfield International by divesting its stake through its subsidiary Dabur International; Marico Limited acquired personal care business of Paras Pharmaceuticals from Reckitt Benckiser for an undisclosed amount.
| ? | 4380 4030 989 4306 980 | ? | ? 18241 42 1877 ? 27494 3089 | ? | ? 1539 494 3407 34240 158 | ? | ? 26289 | ? |
?
| Date | Transaction | Type | Buyer | Size ($mn) |
|---|---|---|---|---|
| 24/07/12? | Lornamead Group - Yardley's Europe - Wipro Consumer | M&A? | Wipro Consumer Care Limited? | -? |
?
| Date | Type | Buyer | Target | Size ($mn) | State |
|---|---|---|---|---|---|
| 24/07/12 ? | M&A ? | Wipro Consumer Care Limited ? | Yardley's Europe ? | - ? | Completed ? |
| 02/07/12 ? | M&A ? | ? | Weikfield International (UAE) Limited ? | - ? | Completed ? |
| 21/06/12 ? | Venture Capital ? | Seedfund II ? | Jeeves Consumer Services Private Limited ? | - ? | Completed ? |
| 20/06/12 ? | Private Equity ? | SAIF Partners ? | Blue Star Limited ? | 3.00 ? | Completed ? |
?
Company | ||||
| Name | Promoters | Office | Competitor | Website |
|---|---|---|---|---|
| Wipro Consumer Care Limited? | Wipro Limited ? | C Block, Doddakannelli, Sarjapur Road. ? | Godrej Consumer Products Limited Dabur India Limited Hindustan Unilever Limited (Formerly Hindustan Lever Limited) ? | www.wcclg.com |
Source: http://www.dealcurry.com/20120724-Wipro-Consumer-To-Acquire-Yardley-s-Europe-Business.htm
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