Saturday, 27 April 2013

Feature phones more popular than tablets for browsing

Which device do you mainly browse the web from? graph of japanese statisticsA recent survey from goo Research, reported on by japan.internet.com, looked at web site viewing, the seventh time this regular survey has been performed, and found that tablets were surprisingly (to me at least) less popular than feature phones when it came to selecting a main surfing device.

Demographics

Between the 9th and 11th of April 2013 1,090 mobile phone- (including smartphone-) using members of the goo Research monitor group completed a private internet-based questionnaire. 57.6% of the sample were female, 3.1% in their teens, 23.1% in their twenties, 37.1% in their thirties, 25.5% in their forties, and 11.2% aged fifty or older.

I?m beginning to seriously consider using a tablet as my main tool for home, replacing my netbook, although I do need to find a decent text editor with macros in order to produce all the tables I use. If anyone has any good recommendations, I?m all ears. And no, Emacs for Android is most certainly not a good recommendation!

In Q1SQ1, I?d like to know more about why about half the smartphone users choose it as their primary surfing device, but only one in five tablet users do so. I suspect it is something to do with the smartphone being more portable thus usable on the train when commuting, and perhaps a lot of tablets are wifi only, so have less connectivity.

Research results

Q1: Do you also have a computer (PC, Mac, etc)? (Sample size=1,090)

Q1SQ1: Which device do you mainly browse the web from? (Sample size=1,032)

Computer 71.5%
Smartphone 20.8%
Legacy feature phone 4.7%
Tablet 2.8%

Note that in a separate survey conducted at the start of March 2013, smartphone ownership was at 42.8% and tablets at 14.6%.

Q1SQ2: Do you plan to buy a computer in the future? (Sample size=58)

Plan to buy 20.7%
Want one, but no plan to buy yet 65.5%
Don?t want one 13.8%
Read more on: goo research

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Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/AEBXE-Bouh4/

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